🔥 Built for Independent Used Car Dealers

TURN COMMENTS INTO CAR SALES

The only training platform that teaches your sales team how to convert TikTok, Instagram, Facebook & YouTube comments into appointments — and gives managers the tools to track every lead in real time.

3x
More Appointments
2hr
Response Rule
9
Proven Lessons
$0
Ad Spend Needed
Your Team Is Leaving
Deals In The Comments
😴

Comments Go Unanswered for Hours

Lead temperature drops 60% after 2 hours. Most dealers respond in 6–24 hours. That's money walking to your competitor.

🤷

Reps Don't Know What to Say

No training = generic replies. Generic replies don't book appointments. Your team needs proven scripts for every situation.

👻

Managers Are Flying Blind

No visibility into who's responding, which comments are hot, or what's converting. You can't coach what you can't see.

📉

Content Gets Views But Not Buyers

Your team posts — but they're not using the formats that trigger buying comments. Views without leads is wasted time.

🔥 Real Comments Your Team Is Missing Right Now
MK
"What's the payment on that Tahoe?" HOT
Facebook · 4 hours ago · No response
TJ
"Do you finance bad credit?" HOT
Instagram · 2 hours ago · No response
RW
"Is that truck still available? I need something this week"
TikTok · 6 hours ago · No response
SB
"I need something under $400/month, anything available?"
YouTube · 1 day ago · No response
⚠️ Est. $80,000+ in missed revenue from unanswered comments this month
From Comment to
Closed Deal in 3 Steps
📚
01

Train Your Team with Proven Lessons

9 structured lessons teach your reps exactly what to say on every comment, how to move to DMs, and how to book the appointment — with quizzes to make sure it sticks.

🔎
02

Track Every Comment as a Live Lead

The Manager Dashboard shows every comment across all platforms in real time. Heat levels, rep assignment, response status, and instant alerts when hot leads go cold.

🚗
03

Convert Comments Into Appointments & Sales

Use the Scripts Library — 17+ copy-paste scripts for every situation — to respond fast, book the appointment, and close the deal. Track it all the way to sold.

Everything Your Dealership
Needs to Win on Social
📊

Manager Dashboard

Real-time stats on comments, responses, appointments, and sales. See your team's performance at a glance every morning.

🔥

Hot Lead Alerts

Instant alerts when high-intent comments go unanswered past 2 hours. Never let a hot lead go cold again.

📚

9-Lesson Training Course

Structured modules on responding to comments, DM follow-up, and content strategy — with quizzes and progress tracking.

📋

Scripts Library

17+ proven, copy-paste scripts for every comment type, DM situation, objection, and follow-up sequence.

🏆

Leaderboard & Accountability

Gamify performance with public leaderboards. Track response rates, appointments set, and cars sold from social.

📅

Content Calendar Framework

A plug-and-play weekly posting blueprint for TikTok, Instagram, Facebook & YouTube that generates buying comments.

📲

Multi-Platform Tracking

One dashboard for TikTok, Instagram, Facebook, and YouTube. Never switch between apps to manage leads again.

🎯

Objection Handler Scripts

"Too expensive," "bad credit," "just looking" — we have a proven script for every comment that's really a buying signal.

📈

Conversion Funnel Analytics

See exactly where leads drop off — comment to DM, DM to appointment, appointment to sale — so you can coach the right step.

Dealers Are Closing Deals
From Comments Every Week
★★★★★
"First week we used the scripts, one of my reps booked 4 appointments straight from TikTok comments. Before this, we were just liking comments and wondering why nobody came in."
DR
David R.
GM · Riverside Auto, TX
★★★★★
"The manager dashboard is exactly what I was missing. I can see every unanswered comment across all platforms in one place. We went from a 40% response rate to over 85% in 3 weeks."
ML
Marcus L.
Owner · Lakeside Motors, GA
★★★★★
"My salespeople actually get excited to respond to comments now because they know how to close them. We sold 6 cars last month that started as a TikTok comment. This thing pays for itself 10x over."
KP
Karen P.
Sales Manager · Premier Auto, FL
See Your Return
Before You Buy

Drag the sliders to match your dealership and see your estimated monthly return from Lot to Sale.

50
35%
$2,500

📈 YOUR MONTHLY ESTIMATE

Comments this month 200
Additional responses with Lot to Sale +100
Estimated new appointments (18%) 18
Estimated cars sold (35% close rate) 6
Monthly subscription cost -$297
💰 Net Monthly Gain $14,703
Simple, Transparent Pricing
Per Location

No setup fees. No contracts. Cancel anytime. 14-day free trial on all plans.

Starter
$197
per month / per location
Perfect for small lots with 1–3 reps posting content and a manager ready to level up their social game.
  • Up to 3 Sales Reps
  • All 9 Training Lessons
  • Scripts Library (17+ scripts)
  • Comment Tracker Dashboard
  • Basic Analytics
  • Hot Lead Alerts
  • Leaderboard
  • Priority Support
Enterprise
$497
per month / per location
For dealers with multiple rooftops or groups who want full customization and a dedicated success manager.
  • Unlimited Sales Reps
  • All Pro Features
  • Multi-Location Dashboard
  • Custom Branding & White Label
  • Custom Script Library
  • Dedicated Success Manager
  • Monthly Strategy Call
  • Onboarding & Team Training
All plans include a 14-day free trial. No credit card required to start. Cancel anytime. Questions? Talk to us →
Common Questions
Not at all. The platform was designed specifically for used car dealers — not tech people. If your team can use Facebook, they can use Lot to Sale. We also provide full onboarding support.
Yes — actually the earlier you start, the better. The training modules begin with how to post content that generates buying comments, so you'll build the right habits from day one. You don't need a big following to start getting leads from comments.
Most dealers see their first social-sourced appointment within the first week of implementing the scripts and the 2-hour response rule. Full results — meaning consistent monthly appointments from social — typically take 30–60 days to build consistency.
The leaderboard and accountability tools are designed for exactly this. When reps see their name ranked publicly and their manager can see exactly who responded and who didn't, engagement goes up. The training is also short — most lessons are 4–6 minutes, not hour-long videos.
No contracts, ever. Lot to Sale is month-to-month. You can cancel anytime. We're confident enough in our product that we don't need to lock you in — we just need to deliver results.
Yes. The Enterprise plan supports multiple rooftops under one dashboard with location-level reporting. We also offer group discounts for dealers with 3+ locations. Reach out to talk about custom pricing.

YOUR NEXT CAR SALE
IS IN THE COMMENTS

Start your 14-day free trial today. No credit card. No contracts. Just more appointments from the content your team is already posting.

Calculate My ROI